Brand management : a theoretical and practical approach / Rik Riezebos.
Publication details: Harlow : Financial Times Prentice Hall, 2003.Description: xvi,331p : ill. ; 24.5 cmISBN:- 0273655051
- 9780273655053
- 21
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658.827/OLI Wally Olins.on brand. | 658.827/OLI Wally Olins : | 658.827/PRI Brand spirit : how cause related marketing builds brands / | 658.827/RIE Brand management : | 658.827/RIE Brand management : | 658.827/RIE Brand management : | 658.827/SOU Total branding by design : |
Bibliography: p297-312. - Includes indexes.
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