Brand management : a theoretical and practical approach / Rik Riezebos.
Publication details: Harlow : Financial Times Prentice Hall, 2003.Description: xvi,331p : ill. ; 24.5 cmISBN:- 0273655051
- 9780273655053
- 21
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.827/RIE (Browse shelf(Opens below)) | Available | 741130720X |
Browsing Hockney Library shelves, Shelving location: Library Store (Please ask to see) Close shelf browser (Hides shelf browser)
| 658.827/OLI Wally Olins : | 658.827/PRI Brand spirit : how cause related marketing builds brands / | 658.827/RIE Brand management : | 658.827/RIE Brand management : | 658.827/RIE Brand management : | 658.827/SOU Total branding by design : | 658.827/TUN Fashion brands : branding style from Armani to Zara / |
Bibliography: p297-312. - Includes indexes.
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