Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.
Publication details: Chichester ; New York : Wiley, c2000.Description: xii,370p : ill., port. ; 25 cmISBN:- 0471877271 :
- 9780471877271
- 21
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.8/DOY (Browse shelf(Opens below)) | Available | 7411626593 | ||
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.8/DOY (Browse shelf(Opens below)) | Available | 7411499575 |
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| 658.8/DON The marketing planning process / | 658.8/DOO Strategic marketing decisions / | 658.8/DOY Value-based marketing : | 658.8/DOY Value-based marketing : | 658.8/DOY Value-based marketing : | 658.8/DOY Marketing management and strategy. | 658.8/DOY Marketing management and strategy. |
Includes bibliographical references and index.
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