Marketing management and strategy.
Publication details: Harlow : Financial Times Prentice Hall, 2006.Edition: 4th ed. / Peter Doyle and Philip SternDescription: xii, 446 p. : ill. ; 27 cmISBN:- 9780273693987 (pbk.) :
- 0273693980 (pbk.) :
- 22
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| 658.8/DOY Value-based marketing : | 658.8/DOY Marketing management and strategy. | 658.8/DOY Marketing management and strategy. | 658.8/DOY Marketing management and strategy. | 658.8/DOY Marketing management and strategy. | 658.8/DOY Marketing management and strategy. | 658.8/FAH Foundations of marketing / |
Formerly CIP.
Previous ed.: 2002.
Includes bibliographical references and index.
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