Brand apart : insights on the art of creating a distinctive brand voice / [Joe Duffy].
Publication details: New York : One Club, 2005.Description: 190 p. : ill. ; 22 x 31 cmISBN:- 0929837258 :
- 9780929837253
- 22
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 741.6/DUF (Browse shelf(Opens below)) | Available | 7411189487 |
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| 741.6/DOR Stick 'em up / | 741.6/DOU Black Panther : | 741.6/DOU Green graphic design / | 741.6/DUF Brand apart : | 741.6/ECO Eco design : | 741.6/EDU The education of an illustrator / | 741.6/FAN Fantasy art now : |
Offers case studies of famous brands, such as Harley Davidson, Starbucks, Nike and explores how their brand images were built using a combination of marketing, advertising and design. Designed by Duffy and Partners, this book features colour images and contains interviews with the clients and designers and creatives behind the famous campaigns.
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