Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
Publication details: London : Kogan Page, 2005.Description: xii, 260 p. ; 22 cmISBN:- 0749444339 (pbk.) :
- 9780749444334
- 22
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.827/HAI (Browse shelf(Opens below)) | Available | 7411752424 |
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| 658.827/DRE Online branding / | 658.827/FUT The future of brands : | 658.827/HAI Brand failures : | 658.827/HAI Brand failures : | 658.827/HAI Brand royalty : | 658.827/IND The corporate brand / | 658.827/JAF National image and competitive advantage : the theory and practice of country-of-origin effect / |
Formerly CIP.
Originally published: 2003. Reprinted with new preface.
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