How brands become icons : the principles of cultural branding / Douglas B. Holt.
Publication details: Boston, MA. : Harvard Business School, c2004.Description: xiii, 265 p. : ill. ; 24 cmISBN:- 1578517745 (hbk) :
- 9781578517749
- 22
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.827/HOL (Browse shelf(Opens below)) | Available | 7411713577 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 658.827/DAN Brands / | 658.827/DRE Online branding / | 658.827/HED Brand management : | 658.827/HOL How brands become icons : | 658.827/JOH Branding in five and a half steps : | 658.827/KOT B2B brand management / | 658.827/LEH Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / |
Includes bibliographical references and index.
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