Marketing strategy and management / Michael J. Baker.
Publication details: Basingstoke : Palgrave Macmillan, 2007.Edition: 4th edDescription: xxviii, 577 p. ; 25 cmISBN:- 9781403986276 (pbk.) :
- 1403986274 (pbk.) :
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| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.8/BAK (Browse shelf(Opens below)) | Available | 7411785349 |
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| 658.8/BAK Marketing strategy and management / | 658.8/BAK The marketing manual / | 658.8/BAK New consumer marketing : | 658.8/BAK Marketing strategy and management / | 658.8/BAK Marketing : an introductory text / | 658.8/BAR Services marketing : | 658.8/BES Market-based management : strategies for growing customer value and profitability / |
Formerly CIP.
Previous ed.: Basingstoke: Macmillan, 2000.
Includes bibliographical references and index.
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