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Qualitative methods in business research / Paivi Eriksson and Anne Kovalainen.

By:

Eriksson, Päivi

Contributor(s):

Kovalainen, Anne

Series: Introducing qualitative methodsPublication details: London : SAGE, 2008.Description: 337pISBN:

9781412903165 (hbk.) :
1412903165 (hbk.) :
9781412903172 (pbk.) :
1412903173 (pbk.) :

Subject(s):

DDC classification:

Summary: Covering all the major qualitative approaches in business studies, this practical, how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.

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Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Library Store (Please ask to see)	650.072/ERI (Browse shelf(Opens below))	Available		7411890436
2 week loan	Hockney Library Main Floor	650.072/ERI (Browse shelf(Opens below))	Available		7411890444

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Covering all the major qualitative approaches in business studies, this practical, how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.

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Qualitative methods in business research / Paivi Eriksson and Anne Kovalainen.

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