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Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.

By:

Doyle, Peter

Publication details: Chichester : John Wiley & Sons, Ltd., 2008.Edition: 2nd edDescription: xii, 367 p. : illISBN:

0470773146 (hbk.)
9780470773147 (hbk.)

DDC classification:

22

LOC classification:

HF5415.13 .D59 2008

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Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Library Store (Please ask to see)	658.802/DOY (Browse shelf(Opens below))	Available		7411905751
2 week loan	Hockney Library Library Store (Please ask to see)	658.802/DOY (Browse shelf(Opens below))	Available		7411782005

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Previous	658.802/CHA New marketing strategies : evolving flexible processes to fit market circumstance /	658.802/CIM CIM study text : diploma. Paper 9, Marketing communications strategy /	658.802/CRA Strategic marketing.	658.802/DOY Value-based marketing : marketing strategies for corporate growth and shareholder value /	658.802/DOY Value-based marketing : marketing strategies for corporate growth and shareholder value /	658.802/DOY Value-based marketing : marketing strategies for corporate growth and shareholder value /	658.802/DRU Strategic marketing : planning and control /	Next

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