Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle.
Publication details: Chichester : John Wiley & Sons, Ltd., 2008.Edition: 2nd edDescription: xii, 367 p. : illISBN:- 0470773146 (hbk.)
- 9780470773147 (hbk.)
- 22
- HF5415.13 .D59 2008
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2 week loan | Hockney Library Library Store (Please ask to see) | 658.802/DOY (Browse shelf(Opens below)) | Available | 7411905751 | ||
2 week loan | Hockney Library Library Store (Please ask to see) | 658.802/DOY (Browse shelf(Opens below)) | Available | 7411782005 |
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658.802/BLY Essentials of marketing. | 658.802/COP Marketing communications management : | 658.802/COP Marketing communications management : | 658.802/DOY Value-based marketing : marketing strategies for corporate growth and shareholder value / | 658.802/DRU Strategic marketing : planning and control / | 658.802/DRU Strategic marketing : planning and control / | 658.802/DRU Strategic marketing : planning and control / |
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