Key concepts in marketing / Jim Blythe.
Series: SAGE key conceptsPublication details: London : SAGE, 2009.Description: ix, 219 p. : ill. ; 21 cmISBN:- 1847874983 (hbk.)
- 9781847874986 (hbk.)
- 1847874991 (pbk.)
- 9781847874993 (pbk.)
- 22
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.8/BLY (Browse shelf(Opens below)) | Available | 7411921056 |
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| 658.8/BAR Services marketing : | 658.8/BES Market-based management : strategies for growing customer value and profitability / | 658.8/BLY Key concepts in marketing / | 658.8/BLY Key concepts in marketing / | 658.8/BLY Principles and practice of marketing / | 658.8/BLY Principles and practice of marketing / | 658.8/BLY Principles and practice of marketing / |
Includes bibliographical references and index.
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