Principles and practice of marketing / Jim Blythe.
Publication details: Andover, Hampshire : South-Western Cengage Learning, c2009.Edition: 2nd edDescription: xxi, 744 p. : ill. (chiefly col.) ; 28 cmISBN:- 9781408011478
- 1408011476
- 22
- HF5415.13 .B59 2009
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2 week loan | Hockney Library Library Store (Please ask to see) | 658.8/BLY (Browse shelf(Opens below)) | Available | 7412041998 | ||
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2 week loan | Hockney Library Library Store (Please ask to see) | 658.8/BLY (Browse shelf(Opens below)) | Available | 7411879971 |
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658.8/BES Market-based management : strategies for growing customer value and profitability / | 658.8/BLY Key concepts in marketing / | 658.8/BLY Key concepts in marketing / | 658.8/BLY Principles and practice of marketing / | 658.8/BLY Principles and practice of marketing / | 658.8/BLY Principles and practice of marketing / | 658.8/BLY Principles and practice of marketing / |
Includes bibliographical references and index.
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