Principles and practice of marketing / Jim Blythe.

By: Publication details: Andover, Hampshire : South-Western Cengage Learning, c2009.Edition: 2nd edDescription: xxi, 744 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9781408011478
  • 1408011476
Subject(s): DDC classification:
  • 22
LOC classification:
  • HF5415.13 .B59 2009
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Includes bibliographical references and index.

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