Consumer behavior : building marketing strategy / Hawkins, Del I.
Publication details: London : McGraw-Hill/Irwin, c2010.Edition: 11th ed., International student ed. / Del I. Hawkins, David L. MothersbaughDescription: xxii, 778 p. : col. ill. ; 26 cm. + 1 computer optical discISBN:- 9780071288415 (set) :
- 0071288414 (set) :
- 9780073361345 (computer optical disc) :
- 0073361348 (computer optical disc) :
- 9780070171008 (pbk.) :
- 0070171009 (pbk.) :
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| Item type | Home library | Class number | Status | Date due | Barcode | |
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| 2 week loan | Hockney Library Main Floor | 658.8342/HAW (Browse shelf(Opens below)) | Available | 7411945796 | ||
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| 658.8342/DEV The myth of the ethical consumer / | 658.8342/DEV The myth of the ethical consumer / | 658.8342/ENG Consumer behavior / | 658.8342/HAW Consumer behavior : | 658.8342/HOY Consumer behavior / | 658.8342/PET Consumer behaviour and marketing strategy / | 658.8342/SCH Consumer behavior / |
Previous ed.: 2007.
CD-ROM.
Includes bibliographical references and index.
Specialized.
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