Consumer behavior : buying, having, and being / Michael R. Solomon.
Publication details: Boston, [Mass.] : Pearson, c2011.Edition: 9th ed., Global edDescription: 680 p. : ill. (chiefly col.) ; 28 cmISBN:- 9780137034963 (pbk.) :
- 0137034962 (pbk.) :
- 22
| Item type | Home library | Class number | Status | Date due | Barcode | |
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| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.8342/SOL (Browse shelf(Opens below)) | Available | 7411982179 | ||
| 2 week loan | Hockney Library Main Floor | 658.8342/SOL (Browse shelf(Opens below)) | Available | 7411982152 | ||
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| 658.8342/PET Consumer behaviour and marketing strategy / | 658.8342/SCH Consumer behavior / | 658.8342/SOL Consumer behavior : | 658.8342/SOL Consumer behavior : | 658.8342/SOL Consumer behavior : | 658.8342/SOL Consumer behavior : | 658.834/POO Demographic targeting : the essential role of population groups in retail marketing / |
Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2009.
Includes bibliographical references and index.
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Specialized.
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