Consumer behavior : buying, having, and being / Michael R. Solomon.
Publication details: Boston, [Mass.] : Pearson, c2011.Edition: 9th ed., Global edDescription: 680 p. : ill. (chiefly col.) ; 28 cmISBN:- 9780137034963 (pbk.) :
- 0137034962 (pbk.) :
- 22
| Item type | Home library | Class number | Status | Date due | Barcode | |
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| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.8342/SOL (Browse shelf(Opens below)) | Available | 7411982179 | ||
| 2 week loan | Hockney Library Main Floor | 658.8342/SOL (Browse shelf(Opens below)) | Available | 7411982152 | ||
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Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2009.
Includes bibliographical references and index.
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Specialized.
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