Business-to-business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch.
Publication details: Boston, [Mass.] ; London : Prentice Hall, c2011.Edition: International edDescription: xxxi, 512 p. : ill. ; 23 cmISBN:- 9780132479059 (pbk.) :
- 0132479052 (pbk.) :
- 22
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.804/VIT (Browse shelf(Opens below)) | Available | 7412005312 |
Browsing Hockney Library shelves, Shelving location: Library Store (Please ask to see) Close shelf browser (Hides shelf browser)
| 658.804/BIE Business to business marketing : | 658.804/HUT Business marketing management : | 658.804/VIT Business to business marketing : analysis and practice in a dynamic environment / | 658.804/VIT Business-to-business marketing : | 658.8102/JOH Churchill, Ford, Walker's sales force management. | 658.81202854678/BAI Online customer service for dummies / | 658.8120941/HUM Scoring points : |
Includes bibliographical references and index.
Written from a practical perspective, 'Business to Business Marketing' helps students with limited marketing experience understand the concepts in business-to-business marketing.
Specialized.
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