Airline marketing and management / Stephen Shaw.
Publication details: Farnham : Ashgate, 2011.Edition: 7th edDescription: 350 p. ; 24 cmISBN:- 9781409401490 (pbk.) :
- 1409401499 (pbk.) :
- 9781409401476 (hbk.) :
- 1409401472 (hbk.) :
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| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 387.740688/SHA (Browse shelf(Opens below)) | Available | 7412029289 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 387.736/WIC Heathrow Airport operations manual : | 387.7402854678/HAN Airline eCommerce / | 387.740688/SHA Airline marketing and management / | 387.740688/SHA Airline marketing and management / | 387.7420681/CAL No frills : | 387.7420681/HIN Everything in orange : | 387.742/BON How2become cabin crew / |
Previous ed.: 2007.
Includes bibliographical references and index.
Stephen Shaw's study examines the principles of marketing and demonstrates the way in which these principles can be applied in today's airline industry. The book is full of up-to-date and relevant examples drawn from world-wide aviation sources.
Specialized.
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