How cool brands stay hot [electronic resource] : branding to generation Y / Joeri Van den Bergh, Mattias Behrer.
Publication details: London ; Philadelphia : Kogan Page, c2011.Description: 1 online resource (xvii, 249 p.) : illContent type:- text
- computer
- online resource
- 9786613016478 (electronic bk.)
- 6613016470
- HF5415.332.Y66
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| E-book | Online Library Online Resources | Ebook Central (Browse shelf(Opens below)) | Available online |
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Includes bibliographical references and index.
Description based on print version record.
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