Boo hoo : $135 million, 18 months : a dot.com story from concept to catastrophe / Ernst Malmsten, Eric Portanger, Charles Drazin.
Publication details: London : Arrow, 2002.Description: ix, 406 p. ; 20 cmISBN:- 9780099418375 (pbk.) :
- 0099418371 (pbk.) :
- 21
| Item type | Home library | Class number | Status | Date due | Barcode | |
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| 2 week loan | Hockney Library Library Store (Please ask to see) | 338.7687/MAL (Browse shelf(Opens below)) | Available | 7412055484 | ||
| 2 week loan | Hockney Library Main Floor | 338.7687/MAL (Browse shelf(Opens below)) | Available | 7412055492 |
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| 338.76102504/VIS The Google story / | 338.7621381/CHA Sony vs. Samsung : the inside story of the electronics giants' battle for global supremacy / | 338.7687/BAD Zara and her sisters : the story of the world's largest clothing retailer / | 338.7687/MAL Boo hoo : | 338.7/CAM Organisations and the business environment / | 338.7/CAM Organisations and the business environment / | 338.8894/INT International business economics : a European perspective / |
Originally published: London: Random House Business, 2001.
This is the story of how an international model and former poetry critic from Sweden dreamt up an ambitious and glamourous Internet start-up; how they managed to get $135 million invested into their plan; and how it all went wrong in just over a year.
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