International business : the challenges of globalization / John J. Wild, Kenneth J. Wild.
Publication details: Boston, [Mass.] ; London : Pearson, c2012.Edition: 6th ed., Global edDescription: 480 p. : col. ill., col. maps ; 28 cm. + 1 Internet access cardISBN:- 9780273752639 (pack) :
- 0273752634 (pack) :
- 9780273752578 (pbk.) :
- 027375257X (pbk.) :
- 9780273752585 (Internet access card) :
- 0273752588 (Internet access card) :
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| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.049/WIL (Browse shelf(Opens below)) | Available | 7412092738 |
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| 658.049/VER International business strategy : | 658.049/VER International business strategy : | 658.049/WEL European business : an issue-based approach / | 658.049/WIL International business : | 658.054678/CHA E-business and e-commerce management : strategy, implementation and practice / | 658.054678/CHE Strategic management of e-business / | 658.054678/CRE Creating a winning E-business / |
Includes bibliographical references and index.
Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.
Specialized.
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