Essentials of marketing / Frances Brassington, Stephen Pettitt.
Publication details: Harlow : Financial Times Prentice Hall, 2013.Edition: 3rd edDescription: xvi, 608 p. : ill. ; 26 cm. + 1 Internet access cardISBN:- 9780273727729 (pbk.) :
- 0273727729 (pbk.) :
- 9780273727644
- 0273727648
- 22
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Previous ed.: 2007.
Includes bibliographical references and index.
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
Specialized.
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