Essentials of marketing / Frances Brassington, Stephen Pettitt.
Publication details: Harlow : Financial Times Prentice Hall, 2013.Edition: 3rd edDescription: xvi, 608 p. : ill. ; 26 cm. + 1 Internet access cardISBN:- 9780273727729 (pbk.) :
- 0273727729 (pbk.) :
- 9780273727644
- 0273727648
- 22
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.8/BRA (Browse shelf(Opens below)) | Available | 7412229105 | ||
| 2 week loan | Hockney Library Main Floor | 658.8/BRA (Browse shelf(Opens below)) | Available | 7412141437 | ||
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.8/BRA (Browse shelf(Opens below)) | Available | 741214018X | ||
| 2 week loan | Hockney Library Main Floor | 658.8/BRA (Browse shelf(Opens below)) | Available | 7412140198 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 658.8/BRA Customer service candidate handbook. | 658.8/BRA Customer service candidate handbook. | 658.8/BRA Essentials of marketing / | 658.8/BRA Essentials of marketing / | 658.8/BRA Essentials of marketing / | 658.8/BRA Principles of marketing / | 658.8/BRU Services marketing : managing the service value chain / |
Previous ed.: 2007.
Includes bibliographical references and index.
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
Specialized.
There are no comments on this title.
Log in to your account to post a comment.
