Idea generation / Neil Leonard, Gavin Ambrose.

By: Contributor(s): Series: Basics graphic design ; 03.Publisher: Lausanne : AVA Academia, [2013]Copyright date: ©2013Description: 192 pages : illustrations (black and white, and colour) ; 23 cmContent type:
  • text
  • still image
  • cartographic image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9782940411818 (pbk.) :
  • 2940411816
Subject(s): DDC classification:
  • 23
Summary: This volume explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as the many levels of idea generation, from the macro to the micro; from brain storming to more focused, selective and strategic systems.
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2 week loan Hockney Library Main Floor 741.6/LEO (Browse shelf(Opens below)) Issued 28/06/2024 7412114170
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Includes bibliographical references and index.

This volume explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as the many levels of idea generation, from the macro to the micro; from brain storming to more focused, selective and strategic systems.

Specialized.

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