Idea generation / Neil Leonard, Gavin Ambrose.
Series: Basics graphic design ; 03.Publisher: Lausanne : AVA Academia, [2013]Copyright date: ©2013Description: 192 pages : illustrations (black and white, and colour) ; 23 cmContent type:- text
- still image
- cartographic image
- unmediated
- volume
- 9782940411818 (pbk.) :
- 2940411816
- 23
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741.6/LAY Layout / | 741.6/LEA Lead between the lines : | 741.6/LEA Lead between the lines : | 741.6/LEO Idea generation / | 741.6/LEP From the Ballets Russes to Vogue : | 741.6/LES FC football graphics / | 741.6/LET Instant graphic techniques : |
Includes bibliographical references and index.
This volume explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as the many levels of idea generation, from the macro to the micro; from brain storming to more focused, selective and strategic systems.
Specialized.
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