The hidden persuaders / Vance Packard.
Publication details: New York : Ig ; London : Turnaround [distributor], 2007.Description: 200 p. ; 23 cmISBN:- 9780978843106 (pbk.) :
- 097884310X (pbk.) :
- 22
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 659.1019/PAC (Browse shelf(Opens below)) | Available | 7412305669 | ||
| 2 week loan | Hockney Library Main Floor | 659.1019/PAC (Browse shelf(Opens below)) | Available | 7412305650 | ||
| 2 week loan | Hockney Library Library Store (Please ask to see) | 659.1019/PAC (Browse shelf(Opens below)) | Available | 7412129526 |
Browsing Hockney Library shelves, Shelving location: Library Store (Please ask to see) Close shelf browser (Hides shelf browser)
| 659.1014/GOD The language of advertising : | 659.1014/GOD The language of advertising : | 659.1019/PAC The hidden persuaders / | 659.1019/PAC The hidden persuaders / | 659.1042/ADV Advertising cultures / | 659.1042/LEI Social communication in advertising : | 659.1042/WIL Decoding advertisements / |
Originally published: New York: David McKay, 1957.
Includes index.
Originally published in 1957, 'The Hidden Persuaders' is Vance Packard's pioneering work exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, by advertisers to secretly manipulate mass desire for consumer goods and products.
Specialized.
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