Wally Olins : the brand handbook.
Publication details: London : Thames & Hudson, 2008.Description: 112 p. : ill. (chiefly col.), ports. (some col.) ; 23 cmISBN:- 9780500514085 (hbk.) :
- 0500514089 (hbk.) :
- 22
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.827/OLI (Browse shelf(Opens below)) | Available | 7412264814 | ||
| 2 week loan | Hockney Library Main Floor | 658.827/OLI (Browse shelf(Opens below)) | Available | 7412264822 |
Browsing Hockney Library shelves, Shelving location: Library Store (Please ask to see) Close shelf browser (Hides shelf browser)
| 658.827/LUR Brands : | 658.827/MOR Eating the big fish : | 658.827/OLI Wally Olins.on brand. | 658.827/OLI Wally Olins : | 658.827/PRI Brand spirit : how cause related marketing builds brands / | 658.827/RIE Brand management : | 658.827/RIE Brand management : |
Includes index.
Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world.
Specialized.
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