Wally Olins : the brand handbook.
Publication details: London : Thames & Hudson, 2008.Description: 112 p. : ill. (chiefly col.), ports. (some col.) ; 23 cmISBN:- 9780500514085 (hbk.) :
- 0500514089 (hbk.) :
- 22
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.827/OLI (Browse shelf(Opens below)) | Available | 7412264814 | ||
| 2 week loan | Hockney Library Main Floor | 658.827/OLI (Browse shelf(Opens below)) | Available | 7412264822 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 658.827/LEH Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / | 658.827/OLI Brand new : | 658.827/OLI Brand new : | 658.827/OLI Wally Olins : | 658.827/SHA How brands grow : | 658.827/SLA Creating a brand identity : | 658.827/SOU Total branding by design : |
Includes index.
Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world.
Specialized.
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