Principles & practice of marketing / Jim Blythe.

By: Publisher: Los Angeles : SAGE, [2014]Copyright date: ©2014Edition: 3rd editionDescription: xxvii, 772 pages : illustrations (colour) ; 27 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781446274002
  • 1446274004
Subject(s): DDC classification:
  • 23
LOC classification:
  • HF5415
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Previous edition: Andover: South-Western, 2009.

Includes bibliographical references and index.

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