Marketing ethics & society / Lynne Eagle & Stephan Dahl.
Publisher: Los Angeles : SAGE, 2015Description: xiii, 300 pages : illustrations (black and white) ; 24 cmContent type:- text
- still image
- unmediated
- volume
- 9781446296622 (pbk.) :
- 1446296628
- 23
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 174.4/EAG (Browse shelf(Opens below)) | Available | 7412169609 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 174.4/DES An introduction to business ethics / | 174.4/DES An introduction to business ethics / | 174.4/DUN Business & professional ethics / | 174.4/EAG Marketing ethics & society / | 174.4/EAG Marketing ethics & society / | 174.4/ETH Ethical theory and business. | 174.4/ETH Ethics, governance and corporate crime : |
Includes bibliographical references and index.
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
Specialized.
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