Exchange behavior in selling and sales management / by Peng Sheng, Aziz Guergachi.
Publication details: Oxford : Butterworth-Heinemann, 2008.Description: 248 p. : ill. ; 23 cmISBN:- 9780750685900 (pbk.) :
- 0750685905 (pbk.) :
- 22
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658.81/JOB Selling and sales management. | 658.81/NOO Sales management / | 658.81/SHE Exchange behavior in selling and sales management / | 658.81/SHE Exchange behavior in selling and sales management / | 658.823/NEU Packaging : the contemporary media / | 658.827/BAR How household names began. | 658.827/BLA Trademarks / |
The eight building blocks of value-integrated selling are logically integrated by a series of bonds that make use of relevant theoretical knowledge about buyers' tendencies, psychographics, and behaviors. The framework also allows the sales staff to define a complete roadmap for selling and sales management.
Specialized.
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