Exchange behavior in selling and sales management / by Peng Sheng, Aziz Guergachi.

By: Contributor(s): Publication details: Oxford : Butterworth-Heinemann, 2008.Description: 248 p. : ill. ; 23 cmISBN:
  • 9780750685900 (pbk.) :
  • 0750685905 (pbk.) :
Subject(s): DDC classification:
  • 22
Summary: The eight building blocks of value-integrated selling are logically integrated by a series of bonds that make use of relevant theoretical knowledge about buyers' tendencies, psychographics, and behaviors. The framework also allows the sales staff to define a complete roadmap for selling and sales management.
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The eight building blocks of value-integrated selling are logically integrated by a series of bonds that make use of relevant theoretical knowledge about buyers' tendencies, psychographics, and behaviors. The framework also allows the sales staff to define a complete roadmap for selling and sales management.

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