Scoring points : how Tesco continues to win customer loyalty / Clive Humby, Terry Hunt and Tim Phillips.
Publisher: London : KoganPage, 2015Edition: Second editionDescription: vii, 294 p. : illustrations (black and white, and colour) ; 24 cmContent type:- text
- still image
- unmediated
- volume
- 9780749476250 (hbk.) :
- 0749476257
- 23
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.8120941/HUM (Browse shelf(Opens below)) | Available | 7412209031 |
Browsing Hockney Library shelves, Shelving location: Library Store (Please ask to see) Close shelf browser (Hides shelf browser)
| 658.804/VIT Business-to-business marketing : | 658.8102/JOH Churchill, Ford, Walker's sales force management. | 658.81202854678/BAI Online customer service for dummies / | 658.8120941/HUM Scoring points : | 658.812/BAC Perfect phrases for customer service : | 658.812/COO Customer care excellence : | 658.812/CRA Customer is king : |
This edition originally published: 2007.
Includes index.
'Scoring Points' tells the story of how Tesco Clubcard was conceived, launched and developed. It shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed.
Specialized.
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