Customer relationship management / Ed Peelen and Rob Beltman.

By:

Peelen, Ed [author.]

Contributor(s):

Beltman, Rob [author.]

Language: English Original language: Dutch Publisher: Harlow : Pearson, 2013Edition: 2nd editionDescription: xix, 413 pages ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273774952 (pbk.) :
0273774956

Subject(s):

DDC classification:

Summary: 'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.812/PHE (Browse shelf(Opens below))	Available		7412217239

Previous edition: 2005.

'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.

Specialized.

Translated from the Dutch.

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Customer relationship management / Ed Peelen and Rob Beltman.

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