The myth of the ethical consumer / Timothy M. Devinney, Pat Auger, Giana M. Eckhardt.
Publication details: Cambridge : Cambridge University Press, 2010.Description: xvii, 240 p. : ill. ; 23 cmISBN:- 9780521766944 (hbk.) :
- 052176694X (hbk.) :
- 9780521747554 (pbk.) :
- 0521747554 (pbk.) :
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2 week loan | Hockney Library Main Floor | 658.8342/DEV (Browse shelf(Opens below)) | Available | Accompanying DVD-ROM available at 658.8342 DEV | 7411577339 | ||
2 week loan | Hockney Library Library Store (Please ask to see) | 658.8342/DEV (Browse shelf(Opens below)) | Available | Accompanying DVD-ROM available at 658.8342 DEV | 7411577347 |
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658.8342/CHI Consumer behaviour / | 658.8342/DEV The myth of the ethical consumer / | 658.8342/DEV The myth of the ethical consumer / | 658.8342/DEV The myth of the ethical consumer / | 658.8342/ENG Consumer behavior / | 658.8342/HAW Consumer behavior : | 658.8342/HOY Consumer behavior / |
Multimedia tem accomapnied by DVD-ROM
Includes bibliographical references and index.
Do consumers really care where products come from and how they are made? Using first-hand findings and extensive research, this book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored.
Specialized.
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