Essentials of marketing.
Publisher: Harlow, England : Pearson, 2016Edition: Sixth edition / Jim Blythe, Jane MartinDescription: xviii, 350 pages : illustrations (colour) ; 27 cmContent type:- text
- still image
- unmediated
- volume
- 9781292098449 (pbk.) :
- 1292098449
- 23
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.802/BLY (Browse shelf(Opens below)) | Available | 7412356050 | ||
| 2 week loan | Hockney Library Main Floor | 658.802/BLY (Browse shelf(Opens below)) | Available | 7412356069 | ||
| 2 week loan | Hockney Library Main Floor | 658.802/BLY (Browse shelf(Opens below)) | Available | 7412356085 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 658.802/BLY Essentials of marketing. | 658.802/BLY Essentials of marketing. | 658.802/BLY Essentials of marketing. | 658.802/BLY Essentials of marketing. | 658.802/COP Marketing communications management : | 658.802/COP Marketing communications management : | 658.802/DOY Value-based marketing : marketing strategies for corporate growth and shareholder value / |
Previous edition: 2012.
Includes bibliographical references and index.
'Essentials of Marketing' provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Specialized.
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