Advanced theory and practice in sport marketing / by Dr. Eric C. Schwarz, Dr. Jason D. Hunter and Alan LaFleur.
Publication details: London : Routledge, 2012.Edition: 2nd edDescription: xxii, 409 pISBN:- 9780415518482 (pbk.) :
- 0415518482
- 23
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 796.0688/SCH (Browse shelf(Opens below)) | Available | 7412360090 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 796.0456/DAV Inclusion through sports / | 796.0688/DEG Sports marketing : | 796.0688/FUN Sport consumer behaviour : | 796.0688/SCH Advanced theory and practice in sport marketing / | 796.0688/SHA Sports marketing : | 796.0693/CHE Human resource management in sport and recreation / | 796.0693/CHE Human resource management in sport and recreation / |
Previous ed.: Amsterdam; London: Butterworth-Heinemann, 2008.
This text goes beyond introductory sport marketing. It strives to expand the knowledge of the student with advanced marketing theory related to ethics and social responsibility market research, as well as logistical management sales, retail, and e-marketing management.
Specialized.
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