Big data : using SMART big data, analytics and metrics to make better decisions and improve performance / Bernard Marr.

By: Chichester, West Sussex : Wiley, 2015Description: ix, 246 pages : illustrations (black and white) ; 22 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781118965832 (pbk.) :
Subject(s): LOC classification:
  • HD30.28
Summary: Convert the promise of big data into real world results. There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understand of the theory enough to hold your own in strategy meetings?
List(s) this item appears in: HNC/D Computing Unit 14 Business Intelligence
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Item type Home library Class number Status Date due Barcode
2 week loan Hockney Library Main Floor 658.403/MAR (Browse shelf(Opens below)) Available 7412289817
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658.403/MAR Big data : 658.403/MAR Big data : 658.403/MAR Big data : 658.403/MAR Big data : 658.403/MAR Big data : 658.4033/EVA Business analytics : 658.4033/EVA Business analytics :

Includes bibliographical references and index.

Convert the promise of big data into real world results. There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understand of the theory enough to hold your own in strategy meetings?

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