Social media in travel, tourism and hospitality : theory, practice and cases / edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel.
Series: New directions in tourism analysisPublication details: London : Routledge, 2016.Description: xxii, 316 pages : illustrations (black and white) ; 24 cmContent type:- text
- still image
- unmediated
- volume
- 9781138247598 (pbk.) :
- G155.A1
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 338.47910688/SOC (Browse shelf(Opens below)) | Available | 7412365548 | ||
| 2 week loan | Hockney Library Main Floor | 338.47910688/SOC (Browse shelf(Opens below)) | Available | 741236553X |
Browsing Hockney Library shelves, Shelving location: Library Store (Please ask to see) Close shelf browser (Hides shelf browser)
| 338.4791/TUN The escape industry : branding and marketing travel / | 338.4791068/LEG Sustainability in the hospitality industry : principles of sustainable operations / | 338.4791068/WAL Entrepreneurship in tourism / | 338.47910688/SOC Social media in travel, tourism and hospitality : | 338.47910688/TRE Marketing in food, hospitality, tourism and events: | 338.47910688/TUT Social media marketing / | 338.040947/SMA Entrepreneurship and small business development in post-socialist economies / |
Originally published: Farnham: Ashgate, 2012.
Includes bibliographical references and index.
Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which firms re-engineer and implement their business models and operations.
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