The McDonaldization of society : into the digital age / George Ritzer.
Publication details: Los Angeles : SAGE, 2018.Edition: Ninth editionDescription: 272 pages ; 23 cmContent type:- text
- unmediated
- volume
- 9781544327549 (pbk.) :
- 23
- HM706
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Previous edition: Los Angeles, California: SAGE, 2015.
The fast-food business, most notably McDonalds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of McDonalds, the author draws on the theories of Weber to produce a social critique.
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