Includes bibliographical references and index.

3M Post-it Notes -- 3M's use of Genesis grants encourages innovation -- Amazon Kindle : evolution of an e-book reader -- Analog Devices, Inc., and MEMS Sensors research and development -- Apple Inc.'s ever evolving personal technology devices -- Arianna Huffington and the Huffington Post -- Aspirin : painkiller, analgesic, and preventive measure -- Ban Roll-On and Deodorant -- Band-Aid Bandages : a brand born out of market need -- Bank of America and the evolution of U.S. banking industry -- BASF : multinational diversified chemical company -- Braille system -- British East India Company : company rule in India -- Cisco Systems : from routers to networking systems -- Coca-Cola : the best-selling nonalcoholic beverage in the world -- Colt's Manufacturing Company : pioneering firearms -- Compact discs : from music recordings to computers -- Corning's innovative LCD formation technology -- Cotton gin : Eli Whitney's invention impacts an industry -- Creative marketing and sanitation showromos : Thomas Crapper's inventions -- Dyson vacuums -- eBay : the most used online auction website in the world -- Electrophoretic ink : from signs to e-readers -- Etsy.com : selling handcrafted items on the internet -- Facebook : the world's most popular social network -- FedEx Corporation : its launch and constant innovation --

Flash memory : Fujio Masuoka's invention signals shift in storage technology -- Flextronics's supply chain management -- Ford Motor Company's use of the assembly line -- Genentech : patents and biotechnology -- George Lucas and Star Wars -- Glad Bags : brand building and integrated marketing -- Google, Inc. and its ever evolving search engine business -- Google's AdWords and AdSense equal advertising dollars -- Gore-Tex : ingredient branding done correctly -- Got Milk? : an enduring advertising campaign in the United States -- Hallmark Cards : from post cards to greeting cards -- Hewlett-Packard's LaserJet printer -- Honda Motor Company and their motorcycles -- IBM's system/360 and its impact on the computer industry -- IDEO : an innovative design and consulting firm -- IMAX : bigger screen cinema -- Incandescent light bulb and Thomas Edison -- Intel Corporation enters microprocessor industry -- iRobot Corporation's specialized robot assistants -- Kevlar : DuPont's super-strong lightweight fiber -- Kimberly-Clark's Kleenex facial tissue -- Kool-Aid : Edwin Perkins's flavored drink mix -- Kraft Foods : from cheese distribution to multi-brand conglomerate -- LED traffic lights gain acceptance in the United States and abroad --

Les Paul and the electric guitar -- Levi Strauss and blue jeans -- Magnetic resonance imaging : its discovery and usage -- Mattel, Inc.'s Barbie Doll -- Medtronic, Inc. : medical device pioneer -- Merrill Lynch : innovative financial services -- Microsoft's savvy licensing of operating systems -- Monopoly : the evolution of an iconic U.S. board game -- Muhammad Yunus and microfinancing -- Nano-Tex creates stain-resistant, breathable fabrics -- NASCAR : growing fan base builds marketing opportunities -- Netflix, Inc., disrupts the traditional U.S. movie rental market -- Netscape communications : internet software development in the 1990s -- Nike, Inc. : building a global brand -- Nintendo's Wii : the interactive game console that crossed generations -- Oral contraceptives : from discovery to approval -- Otis Elevator Company -- Pacemaker : an evolving global medical innovation -- Pandora Radio/Music Genome Project -- PayPal : global e-commerce payment processing -- Pixar animation studios : it started as a Toy Story -- Plastic : its discovery, use, and reinvention -- Polaroid camera : an iconic brand with staying power -- Polyester : enduring versatile synthetic fiber -- Procter and Gamble : purpose-drive products and brands --

Refrigeration : its development, application, and use over time -- Saran Wrap : serendipitous plastic wrap -- Sears shifts from mail orders to retail stores -- Sony Walkman : portable music player in the 1980s -- Springfield Armory : military standardization and interchangeable parts -- Swanson successfully markets and sells TV dinners -- Swatch Group : reinvigorating the Swiss watch industry -- Taiwan Semiconductor Manufacturing Company -- Telephone improves with Edison's innovative device -- Texas Instruments and digital light processing technology -- Thermos : from scientific invention to insulated container brand -- Timberland Company : made the duck boot better -- Toyota Prius : the world's first mass-produced hybrid vehicle -- Twitter : social networking and microblogging service -- UPS : package delivery plus logistics and supply chain management -- U.S. military becomes more eco-savvy -- Velcro : how biomimicry inspired innovative design -- VisiCalc, Lotus 1-2-3, and the advent of spreadsheet software -- Wal-Mart uses private satellite network as technological edge -- Walt Disney's vision of family-friendly theme parks -- WD-40 : lubricant, rust, and corrosion inhibitor -- Whole Foods Market, Inc. : natural foods supermarket success -- Wi-Fi devices benefit from industry standardization -- Wikipedia -- Xerox corporation : document management products and services.

Covers the best examples of successful businesses and/or business people that have incorporated or developed a new product, service or technology that help to reinvent or revolutionize their business and/or industry.

Description based on print version record.