Marketing for hospitality and tourism [electronic resource] : Philip R. Kotler, John T. Bowen and James Makens.
Series: Pearson custom libraryPublisher: Harlow, Essex : Pearson, [2014]Edition: Sixth edition; Pearson new international editionDescription: ii, 630 pages : illustrations (black and white, and colour)Content type:- text
- still image
- computer
- online resource
- 9781292033556 (e-book)
- 23
- TX911.3.M3 K68 2014
- Also available in printed form ISBN 9781292020037
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| E-book | Online Library Online Resources | VLeBooks (Browse shelf(Opens below)) | Available online |
Browsing Online Library shelves, Shelving location: Online Resources Close shelf browser (Hides shelf browser)
| VLeBooks Forensic psychology a very short introduction / | VLeBooks Strategic management concepts / | VLeBooks Management. | VLeBooks Marketing for hospitality and tourism | VLeBooks Literacy development in the early years helping children read and write / | VLeBooks Learning theories an educational perspective / | VLeBooks The developing child. |
Previous edition: 2010.
Includes bibliographical references and index.
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Also available in printed form ISBN 9781292020037
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
There are no comments on this title.
