Marketing for tourism. [electronic resource] /
Publication details: Harlow : Financial Times Prentice Hall, 2004.Edition: 4th ed. / J. Christopher HollowayDescription: xvii, 510 p., [16] p. of plates : ill., facsims. (chiefly col.)ISBN:- 9781405871143 (e-book)
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- G155.A1 H65 2004
- Also available in printed form ISBN 9780273682295
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| E-book | Online Library Online Resources | VLeBooks (Browse shelf(Opens below)) | Available online |
Browsing Online Library shelves, Shelving location: Online Resources Close shelf browser (Hides shelf browser)
| VLeBooks Selling and sales management. | VLeBooks Retailing an introduction / | VLeBooks European economic integration | VLeBooks Marketing for tourism. | VLeBooks International marketing strategy | VLeBooks Computer systems architecture a networking approach / | VLeBooks Tourism changes, impacts and opportunities / |
Previous ed.: Harlow: Longman, 1995.
Includes bibliographical references (p. 494-497) and index.
This book is designed to be read by students and other starting out their careers in the travel and tourism business. It is ideally suited to those studying for General National Vocational Qualifications in Leisure and Tourism at levels 3 and 4, as well as those on Higher National Diploma (HND) courses. The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. A number of in-depth case studies complement a strong pedagogical structure throughout the book, including learning objectives, illustrations and examples, and end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on marketing for tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.
Also available in printed form ISBN 9780273682295
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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