Marketing planning [electronic resource] / a global perspective / Svend Hollensen.
Publication details: Maidenhead : McGraw-Hill Education, 2004.Description: 350 pISBN:- 9780077126087 (e-book)
- 21
- HF5415.13
- Also available in printed form ISBN 9780077104184
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| E-book | Online Library Online Resources | VLeBooks (Browse shelf(Opens below)) | Available online |
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Svend Hollensen presents a guide to marketing with a global perspective. The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.
Also available in printed form ISBN 9780077104184
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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