Brand management : co-creating meaningful brands / Michael Beverland.
Publication details: London : SAGE, 2018.Description: xvi, 400 pages : illustrations (black and white, and colour) ; 24 cmContent type:- text
- still image
- unmediated
- volume
- 9781473951983 (pbk.) :
- 23
- HF5415.1255 .B48 2018
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.827/BEV (Browse shelf(Opens below)) | Available | 7412338303 | ||
| 2 week loan | Hockney Library Main Floor | 658.827/BEV (Browse shelf(Opens below)) | Available | 741233829X |
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| 658.812/BOD Handling complaints pocketbook / | 658.812/WEL Effective customer care / | 658.812/WEL Effective customer care / | 658.827/BEV Brand management : co-creating meaningful brands / | 658.827/BEV Brand management : co-creating meaningful brands / | 658.827/COL Building brand experiences | 658.827/CON Contemporary issues in branding / |
Includes Internet access.
Includes bibliographical references and index.
This title presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
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