Encyclopedia of major marketing strategies. Volume 4 [electronic resource] / Matthew Miskelly, editor.
Series: Gale virtual reference libraryFarmington Hills : Gale/Cengage Learning, 2019Description: 1 online resource (447 pages) ; illustrations (chiefly colour)Content type:- text
- computer
- online resource
- 9781410389336
- 9781410389343
- Encyclopedia of major marketing campaigns.
- HF5837
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| E-book | Online Library Online Resources | Gale Virtual Reference Library. (Browse shelf(Opens below)) | Available online |
Browsing Online Library shelves, Shelving location: Online Resources Close shelf browser (Hides shelf browser)
| Gale Virtual Reference Library Something about the author. | Gale Virtual Reference Library Something about the author. | Gale Virtual Reference Library Something about the author. | Gale Virtual Reference Library. Encyclopedia of major marketing strategies. Volume 4 | KoganPage Ultimate Job Search : Master the Art of Finding Your Ideal Job, Getting an Interview and Networking. | KoganPage How to Write a Marketing Plan : Define Your Strategy, Plan Effectively and Reach Your Marketing Goals. | KoganPage Ultimate CV : Master the Art of Creating a Winning CV with Over 100 Samples to Help You Get the Job. |
Revised volume of the Encyclopedia of major marketing campaigns, volumes 1-3, edited by Thomas Riggs.
Includes bibliographical references and index.
A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "stories" by professors.
Description based on print version record.
There are no comments on this title.
Log in to your account to post a comment.
