Fundamentals of marketing / Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti.
Publication details: Oxford : Oxford University Press, 2021.Edition: Second editionDescription: 408 pages : illustrations (black and white, and colour) ; 25 cmContent type:- text
- still image
- unmediated
- volume
- 9780198829256 (pbk.) :
- 23
- HF5415 .B3 2021
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.8/BAI (Browse shelf(Opens below)) | Available | 7412455520 | ||
| 2 week loan | Hockney Library Main Floor | 658.8/BAI (Browse shelf(Opens below)) | Available | 7412455512 |
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| 658.8/BAI Marketing. | 658.8/BAI Marketing. | 658.8/BAI Fundamentals of marketing / | 658.8/BAI Fundamentals of marketing / | 658.8/BRO Influencing shopper decisions : unleash the power of your brand to win customers / | 658.8/FAH Foundations of marketing / | 658.8/FAH Foundations of marketing / |
Previous edition: 2017.
Includes bibliographical references and index.
Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organisation can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling 'Marketing' by Baines, Fill, and Rosengren, this book is a complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice.
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