Social media marketing / Tracy L. Tuten.

By:

Tuten, Tracy L, 1967- [author.]

Publisher: London : SAGE, [2021]Copyright date: �2021Edition: 4th editionDescription: xiii, 466 pages : illustrations ; 25 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781529731989 (pbk.) :

Subject(s):

LOC classification:

HF5415

Summary: Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.

List(s) this item appears in: Access to HE Unit: Marketing Communication

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.872/TUT (Browse shelf(Opens below))	Available		7412322431

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Previous	658.872/RYA Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns /	658.872/RYA Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns /	658.872/STE The direct to consumer playbook : the stories and strategies of the brands that wrote the DTC rules /	658.872/TUT Social media marketing /	658.872/TUT Principles of marketing for a digital age /	658.0015195/SWI Quantitative methods for business, management and finance /	658.00151/OAK Essential quantitative methods for business, management and finance /	Next

Previous edition: 2018.

Includes bibliographical references and index.

Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.

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Social media marketing / Tracy L. Tuten.

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