Business on a mission : how to build a sustainable brand / Andy Last.
Publisher: London : Routledge, 2022Edition: Second editionDescription: xiv, 109 pages ; 20 cmContent type:- text
- unmediated
- volume
- 9781032009414 (pbk.) :
- 9781032010243 (hbk.) :
- HF5415.1255
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.827/LAS (Browse shelf(Opens below)) | Available | 7412325147 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 658.827/COL Building brand experiences | 658.827/CON Contemporary issues in branding / | 658.827/CON Contemporary issues in branding / | 658.827/LAS Business on a mission : how to build a sustainable brand / | 658.827/LUR How Coca-Cola took over the world : | 658.827/PAV Brand.new. | 658.827/ROS Strategic brand management. |
Previous edition: Sheffield: Greenleaf Publishing, 2016.
Includes bibliographical references and index.
'Business on a Mission' is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the emerging Gen Z consumer base; how to use social missions to drive sales in retail and with B2B customers; how to preserve reputation and licence to operate by working in partnership with not-for-profit organisations; and how to attract and retain the best talent by demonstrating a genuine social purpose. This second edition looks at how businesses and brands like Dove are now linking social and environmental goals.
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