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How to Write a Marketing Plan : Define Your Strategy, Plan Effectively and Reach Your Marketing Goals. [electronic resource].

By:

Westwood, John

Contributor(s):

Ebooks Corporation

Series: Creating SuccessPublication details: London : Kogan Page, 2022.Edition: 7th edDescription: 0 pISBN:

9781398605688 (print)
9781398605695 (electronic bk.)

Genre/Form:

Electronic books.

Additional physical formats: No titleOnline resources:

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Contents:

Chapter - 01: Introduction; Chapter - 02: Situation analysis - The marketing audit; Chapter - 03: Objectives; Chapter - 04: Strategies and action plans; Chapter - 05: The distribution plan; Chapter - 06: The advertising and promotions plan; Chapter - 07: Costs and budgets; Chapter - 08: Writing the plan; Chapter - 09: Presenting the plan, follow-up and revision

Chapter - 10: Mini-plans and quick plansChapter - 11: Appendix - Marketing plan for the UK market

Summary: Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
E-book	Online Library Online Resources	KoganPage (Browse shelf(Opens below))	Available online

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Chapter - 10: Mini-plans and quick plansChapter - 11: Appendix - Marketing plan for the UK market

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

Electronic reproduction. Available via World Wide Web.

Mode of access: World Wide Web.

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How to Write a Marketing Plan : Define Your Strategy, Plan Effectively and Reach Your Marketing Goals. [electronic resource].

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