Business analytics [electronic resource] : methods, models, and decisions / James R. Evans.

By: Contributor(s): Publisher: Harlow, England : Pearson, [2021] 2021Edition: Third edition; Global editionDescription: 1 online resource (704 pages) : illustrations (colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292339047 (PDF ebook) :
Subject(s): Additional physical formats: Print version :: No titleDDC classification:
  • 23
LOC classification:
  • HD38.7 .E9 2021
Online resources: Summary: A balanced and holistic approach to business analytics 'Business Analytics', teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today's organisations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions.
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This edition also issued in print: 2021.

Previous edition issued in print: 2017.

Includes index.

A balanced and holistic approach to business analytics 'Business Analytics', teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today's organisations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions.

Description based on online resource; title from PDF title page (viewed on July 5, 2021).

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